OobiMax

Product updates

Changelog

Recent OobiMax improvements for customers and operators.

July 2026 reliability and workspace control

  • Removed accounts and sources now leave the active refresh scope cleanly, while remaining valid connections continue collecting.
  • Partially completed refreshes now leave the live running state automatically and show the completed follow-up result without requiring a page reload.
  • Incomplete source refreshes preserve useful collected data, identify the connection that needs attention, and do not send external recommendations or consume refresh credits.
  • Dashboard, Slack, and Telegram now resolve recommendation actions against the same current decision state; stale external actions fail closed.
  • Workspace permissions now protect source setup, brand mapping, measurement mapping, and user administration, including last-manager safeguards.

July 2026 decision quality

  • The public product story now explains OobiMax through the real operator job: prioritize the next paid-media decision, inspect the exact proposed change, approve supported actions, preserve brand learning across account changes, and keep missing evidence explicit.
  • Results now use business-goal-aware outcomes, account-native currency, and explicit missing-value states instead of inferred revenue or conversion claims.
  • Insights and learning views now qualify conclusions by evidence coverage, sample size, platform scope, and freshness.
  • Recommendation relevance guardrails use each brand's offer, audience, market, campaign state, and exclusions before seasonal or keyword ideas can surface.
  • Historical ad accounts can contribute read-only learning while active recommendations and approved execution stay tied to the current mapped account.

June 2026 campaign and measurement

  • Campaign Editor provides exact current-versus-proposed review for supported Google and Meta changes, with approval, audit history, apply, retry, and recheck states.
  • Approved GA4, Search Console, and Meta event-health connections contribute aggregate read-only evidence without granting campaign or spend authority.
  • Campaign Builder creates reviewed paused plans and paused campaigns only; existing campaign edits remain in Campaign Editor.
  • Weekly Brief and Signal Watch summarize stored performance, measurement coverage, recommendation state, and verified outcomes.

Control model

Release notes describe customer-visible behavior. Internal implementation and unshipped work are intentionally excluded.

  • OobiMax remains approval-first: recommendations do not change campaigns until an authorized user approves a supported action.
  • Credits meter product work and never grant campaign, budget, launch, or spend authority.
  • Every supported execution keeps a workspace-scoped audit trail and a recoverable failure state.