OobiMax
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About

About OobiMax

OobiMax is the operating system for performance marketers who need clean account truth, clear recommendations, approval control, and learning from outcomes.

The problem

Performance teams already have dashboards, exports, and platform alerts. The missing layer is decision quality.

Operators need to know what changed, what matters, what happens if they approve, and what should stay under watch.

  • campaign data is scattered across platforms
  • platform suggestions are not always safe or business-aware
  • learning is often trapped in memory, spreadsheets, or Slack threads

What OobiMax does

OobiMax turns connected account data and measurement evidence into reviewable recommendations, approval paths, execution recovery, and learning loops.

Each workspace can connect Google and Meta media sources, discover reachable accounts, map brands, use built-in Oobi AI Advisory, and mirror selected recommendations into Slack or Telegram while keeping Inbox decisions canonical.

  • discovers reachable ad accounts under each source
  • maps every brand to the right platform account
  • keeps GA4, Search Console, Pixel/CAPI, and conversion evidence in a separate signal map
  • captures structured Policy & Evidence Center records for campaign nature, market evidence, reviewer, source, confidence, and decision statements
  • routes actionable recommendations to Inbox first, then Slack or Telegram only when selected
  • keeps Inbox decisions canonical across external approval channels
  • tracks operator decisions, execution status, retry state, Signal Watch movement, and post-action outcomes
  • adds a Results layer for spend, observed results, return availability, measurement confidence, and missing evidence
  • offers higher-tier Campaign Builder for creative intake, Canva import, and reviewable campaign planning

How it works

The system improves from real operator decisions and measured outcomes, not vague AI claims.

  1. Connect Google and Meta sources with OAuth or an advanced support fallback
  2. Map brands to discovered platform accounts
  3. Prepare measurement-signal mappings for GA4, Search Console, Pixel/CAPI, and conversion evidence
  4. Run Refresh Intelligence to collect, analyze, and generate recommendations
  5. Review Actionable, Review Only, and Action Plan recommendations
  6. Approve from Inbox, Slack, or Telegram while Inbox remains the source of truth
  7. Use Results to inspect goal-level outcomes, platform setup context, measurement confidence, and missing evidence
  8. Use higher-tier Campaign Builder when reviewed creative should become a structured campaign plan
  9. Let Signal Watch and outcome loops keep learning between major refreshes

Design principles

  • Clarity over volume
  • Decisions over dashboards
  • Isolation and control
  • Learning through outcomes
  • Approval first
  • Recoverability

Who it is for

OobiMax is built for operators who want less noise and more direction.

  • performance marketers
  • growth teams
  • operators managing multiple campaigns

Founders and partners

OobiMax is developed by Meidan Meshulam, Jillian Goldberg, and Omprakash Singh.

It was not created as a theoretical tool. It was built from real-world experience operating complex systems, products, security platforms, and high-pressure environments where decisions matter.

Meidan Meshulam

Meidan Meshulam

Founder / Product Builder

A product-focused builder with a background in cybersecurity, networking, and enterprise software.

At Skybox Security, Meidan worked across product and engineering, translating complex systems into working environments for development and customer onboarding.

He also built an independent ecosystem across product, content, and manufacturing:

  • Rexx Timepieces - custom mechanical watches and private-label development
  • Meshberg Watches - small-batch experimental watchmaking
  • Rexx StudioWorks - fabrication and production of engraved components
  • The Watcher HQ - a content platform focused on technical storytelling and education

His work combines technical depth, hands-on execution, and product thinking.

Meidan on LinkedIn

Jillian Goldberg

Jillian Goldberg

Strategy & Growth Advisor

An operator and entrepreneur with extensive experience scaling companies, leading go-to-market strategy, and driving growth in complex environments.

As Chief Revenue & Investment Officer and a board member at GuardKnox, Jillian helped scale the company from stealth startup to a global Tier 1 supplier.

Her experience spans:

  • global GTM strategy
  • high-growth environments
  • fundraising and investor relations
  • building systems in ambiguity and zero-to-one stages

Her approach is direct and execution-focused: step in, solve problems, and move forward.

Jillian on LinkedIn

Omprakash Singh

Omprakash Singh

Early Technical Partner

An early OobiMax technical partner focused on cyber risk, platform intelligence, product security, and complex digital systems.

Omprakash brings more than 20 years across network security, cloud environments, enterprise consulting, professional services, product R&D, and global engineering leadership.

His work sits between architecture, delivery, and escalation: helping teams design secure platforms, integrate complex data sources, and get unstuck when product, engineering, and customer issues cut across each other.

His experience spans:

  • network security, firewalls, IPS/IDS, SASE, SDN, and OT environments
  • cloud and security management platforms
  • product security and platform R&D leadership
  • complex delivery, escalation, and customer-facing architecture

Omprakash on LinkedIn

Why that matters

OobiMax reflects technical systems thinking, real-world execution, product clarity, and a focus on decisions that actually matter.

It is built to reduce noise, increase clarity, and help operators act with confidence.